Facebook advertising for optimal customer targeting

Facebook advertising allows for very precise targeting This means we can show relevant ads to a specific audience that we design by: gender, language, age group, geographic area, demographics (education, life events - upcoming anniversary, new job, upcoming birthday etc., generation etc.), a person's interests (hobbies and activities, family and relationships, fitness and wellness, banking etc.), or depending on the person's behavior, such as what type of mobile device they use.

Facebook advertising allows for quite a few types of FB ads, but as a Facebook profile administrator, you will soon notice that Facebook is urging you to make a particular post sponsored. This is due to getting more reach, or perhaps Facebook's algorithm has recognized that similar content on the page has been sponsored in the past. However, this does not mean that you always have to decide on a sponsored publication and that it will give you the best results.

The boost post feature lets you select a post that has already been posted to your Facebook profile and promote it. You can specify your audience, budget, and campaign duration in the settings. This feature is very easy to use and is mostly used by smaller companies that aim at brand recognition. Facebook has also added the ability to encourage a visit to the site, provided the post contains a link.

FB Ads allow you to design a more accurate advertising campaign. This means that you will be able to set an advertising goal such as conversion, lead generation, website visit etc., you can decide from which devices it will be possible to see your ad (smartphone or computer), and among the 15 sites, where will you place the ad, whether it will be placed on Instagram, Instagram story, Facebook story, Facebook messenger inbox and stories… and identify the target group.

In 99%, it is much better to do a FB Ad even if you are not the most adept at doing this, as it will still give better results and lower CPC. If you don't have the time and want to increase post reach with a specific message, a sponsored post might be a good decision.

We suggest taking the time to prepare your strategy and develop ad campaigns in the way your customers respond. This is the only way to get great results.

Remarketing is a re-targeting of visitors who have previously visited your site. With the help of Facebook pixel code, Facebook allows us to re-address website visitors with a FB Ad, despite having left our website in the past.

Dynamic remarketing basically has the same meaning, but involves more specific targeting of a visitor to our website, to whom we want to highlight the specifics of a product or service. Using a plugin (if you have a website on Shopify, Magento, Woocommerce or Bigcommerce) or with some programming skills, you can set up a pixel that records standard events (item added to cart, purchase completed, etc.) and a catalog. This will allow you to target users with a specific product that they may have just recently viewed, might have put in their cart and not completed their purchase, or are still in the buying process.

Facebook has detailed and clearly written rules that are being constantly updated. Some categories and areas are sensitive, for example: race and religion, health status, financial status, nudity and sexuality, drugs, alcohol, weapons, gambling. In this case, the principles of how and to what extent we can promote those categories apply. It is necessary to follow the country-specific policies, all warnings and interpret the text correctly to make it acceptable to Facebook. You can appeal any disapproved ad directly to technical support, which can be communicated via email or Facebook messenger.

The answer to this simple question is very complex. The input depends on the industry, activity, offer, competition etc., as well as the purpose and goal of Facebook advertising. Generally speaking, it doesn't matter how much we invest in Facebook advertising, what matters is how many conversions we generate and how much each conversion costs us.