Optimization of Malinca.si website

Purpose

Website optimization is a process by which we improve the ranking of a website on Google. Since the first hits on Google are clicked by a lot more visitors than the ones towards the bottom of page 1, and even fewer go to page 2, people at Malinca.si was also aware of the importance of SEO optimization.

We have edited the entire site technically and content-wise, with particular emphasis on those keywords that had more searches and where the positions were not yet optimal, but also had good sales potential (were highly related to content and products on the web pages).

 

Objectives

• Improve the ranking of selected keywords on Google.com,
• Improve the ranking of all keywords with technical and content optimization,
• Consequently, increase organic visit from Google.com by at least 20%.

Procedure

• Website analysis
  By analysing the website, we searched for a huge number of keywords that could increase your sales on the website. For all of these words, we also checked the average number of monthly searches and the current ranking of each keyword on Google. We searched for bugs and possible improvements which was the basis for the preparation of the offer and the proposal for website optimization.
• Technical optimization
  We have included the most relevant keywords in the structure of the website and have resolved the technical flaws together with the programmer who edited their site. Aside from the basic things that need to be edited on every website, one of the biggest problems was the typical Magento problem - duplicate content on different URLs, which we solved with the "canonical" command.  Every website with such extensive content also has a number of 404 errors from the past that result from changing the structure of the website by withdrawing products, etc. One of the major challenges of technical website optimization has also been to correct these errors.
• Content optimization
  Unlike most web pages that we have the opportunity to optimize, this website has already been substantially refined in terms of content than most competing and other web sites. The only major challenge was probably to designate the right landing page for certain keywords. If only articles are ranked on the first page of Google and you can't find products there, you will make your work much easier if you also optimize a quality article. Depending on what Google displays on the front page, you can decide what the user wants, what information they search for, and what content is retained for a long time.
• Offsite optimization
  The site has been active for some time before they decided to optimize it. This can make offsite optimization work much faster than optimizing a brand-new website without backlinks. With such recognizable websites, there are already a lot of old links that you can use to get even better rankings.

Keyword	Number of searches	Ranking before	Ranking after
Chia semena	2.400	11	1
Kakavovo maslo	590	4	1
Žitna kava	140	2	1
Agavin sirup	260	4	2
Pegasti badelj	3.600	3	2
Reishi goba	90	5	2
Kakav	480	7	3
Laneno seme	1.300	12	3
Mandljevo olje	480	14	3
Bio hrana	70	26	4
Javorjev sirup	480	8	4
Koruzni zdrob	210	8	4

Keyword	Number of searches	Ranking before	Ranking after
Kuskus	1.300	15	4
Šisandra	320	6	4
Arašidovo maslo	720	9	5
Guarana	880	11	5
Kokosovo olje	1.600	11	5
Kurkuma	2.900	13	5
Olje črne kumine	1.300	16	5
Sukrin	720	7	5
Kvinoja	2.400	11	6
Soda bikarbona	2.900	25	6
Brusnice	880	11	7
Konopljino olje	1.900	11	7