About LibelagroupThe site was already set up on the WordPress platform. We were approached with a desire to optimize the site because Google advertising did not bring them the desired effects. A quick look at the old website showed that the problem was the lack of transparency in the offer of the advertised subpages, and we decided to improve the user experience before further advertising. Change Set 1 - Divide services into subpagesAt Libelagroup, all services were presented on a single page. Those who came to this site took minutes to find exactly the one that was relevant to them. If someone visited the website as a result of an ad while searching for the keyword "façades, they would see a detailed description of more than 10 other items before the façades, so they left the page very quickly without performing the action they wanted., i.e. query or a call. Therefore, the presentation of each individual activity on a separate subpage was the primary task of the renovation and we completed this before starting any advertising of the site.
2nd Set of Changes - Substantive SupplementationBy subdividing into several different subpages, we also had more space for a more detailed description of each service. In order to maximize the effect of this distribution, we have also added different call to action buttons on several different pieces of content. The result of these changes was seen almost immediately, as soon as first inquiries arrived. These were the result of better user experience, better positions we achieved through website optimization and the visit they received through Google AdWords advertising.  3rd Set of Changes - Graphical RenovationLater, when the website was working perfectly for several months, we decided with the client to graphically renovate the site, since the old one was quite outdated. With this, we wanted the website's professional appearance to emphasize the professionalism and aesthetics of their services even more. Challenges: The old website was not made by us, and one of the challenges was obtaining the code developed by someone else. At the same time, the client wanted to keep the structure of the website and change the appearance at the same frame. Results:
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