Content marketing

What is the price for content marketing?

This question is definitely in place. But the more important question is, what effect can it bring you?

• It is our opinion that, just like any marketing, content marketing starts with the product.

If you have a product that is 10x better than any competing product and even 10x cheaper, you don't need marketing. The number of customers will grow anyway through the recommendations of satisfied users, and with any kind of marketing, you can only accelerate it so that more customers get to know you as soon as possible. Do you agree?

Most importantly, the benefits of your product or service are clear and set you apart from your competition. So, you have clear “USPs” (Unique Selling Propositions).

• The cost of content marketing depends on:

• the difficulty of the field (only experienced writers can handle complex content),
• types of posts (good sales or copywriting posts are significantly more expensive than informative posts)
• the scope of cooperation (most work is initially required when a particular area needs to be explored).

Contact us for a detailed quote.

What is the procedure for content marketing?

• Keyword Analysis (Rok does that in our company)
  When we get the phrases that users are looking for, then we do:
• Preparation of technical instructions (Tina)
  How long should the article be, what keywords should it contain, and how often should each keyword appear in the article etc.
• Writing the text (Tjaša, Jure and others)
  Once we have a goal (keyword) and technical stuff set, writing can begin.
  
  An example of an article written by Tjaša or Marko can be viewed at https://www.altitude-activities.com/where-to-eat-in-6-best-restaurants-in-bled-and-nearby (this article ranks right after Trip advisor on Google if you search for keywords like “Restaurants in Bled”, “Best Restaurants in Bled”, “Where to eat in Bled” etc.
  Read also: 5 incredibly easy steps for writing texts.
• Text Review (Tina, Uroš)
  The written text is reviewed for technical and structural completeness.
• Proofreading (Marko)
  It's not a good idea to have a bunch of grammatical errors in your text so we also proofread it before publishing - but at the same time, make sure that the sales “charge” is not destroyed.
• Publication of an article on the website (Jan)
  Jan will post it on your site and make sure you are free from any tasks regarding content marketing..

Do you want to do everything yourself? Want to learn more about content marketing?

Great. Even if you decide to outsource this service later, this knowledge will come in handy. Let's start with the basics:

• What is content marketing?
  It is the creation of any content (blog articles, videos, infographics etc.) where we want for our message to be seen by as many people as possible.
• What is content optimization?
  Content optimization is text optimization to reach as many people as possible. It is written to rank as high as possible on Google under the keywords that potential buyers are looking for.
• What is copywriting?
  Copywriting differs from content marketing and content optimization in the sense that it is sales-oriented writing. To put it simply, this is a sales presentation in writing.

Each of the above can in itself increase visit and sales on your site. However, if you combine all three, the effect will be much greater.